I am a connoisseur of men's luxury facial, body, and shaving products. I was hesitant to buy this moisturizer because of the previous comment on the smell. To be honest, it smells like Johnson & Johnson's Purpose SPF 15 face lotion. It's kind of a weird fresh/clean scent, kind of like Ivory soap.
This luxury moisturizer is well worth every penny spent! Within 7 days I've noticed that, combined with using the Truefitt & Hill exfoliating face wash, my face looks so much smoother and younger. I'm in my 30's but this has taken some time off of my face.
The product is very "runny" so you may not be used to it. Most face moisturizers are semi-thick. You don't even have to squeeze the tube to get it out. However, you only need a few dabs.
Here's a tip: After every face wash (with Truefitt & Hill face wash) and double edge razor shaving (of course!), I splash Thayer's non-alcoholic lavender witch hazel toner on before the moisturizer. Think of the witch hazel as a base coat before you apply paint. You'll notice how much more moisturized your skin looks and feels.